Steve Jobs took a very hands-on approach to reshaping Apple after he returned in 1996. He envisioned Apple as a digital hub, a concept born from his deep understanding of the industry, consumer needs, and the future of technology. He believed in this vision and had clear ideas for implementing every detail. From streamlining CD burning software to designing the sleek iPod, launching the "Think Different" marketing campaign, and even persuading John Lennon's widow to allow Apple to use Lennon's image. He often emphasized, "There's a disease of thinking that a great idea is 90% of the work."
