After Steve Jobs, Apple hasn't been great in 'design' and inventing the future. Even their ads look ordinary. It's incredible how quickly they lost that edge.

But the genius of Tim Cook is in Army-general-like-execution. (Steve Jobs was that + an artist).

E.g. Beating Intel/Qualcomm in semiconductor design isn't easy. But Apple just did that. With the new Apple Silicon ARM architecture in new Macs (launched last week), you are going to get at least double the performance of the earlier chips (which was by Intel). And the significant improvement in battery life. Am so excited to get on the new Mac. The transition of the OS to the new platform has also been smooth enough for you not to notice.

Not to forget TSMC 's role here. (TSMC - Taiwan Semiconductor Manufacturing Company) manufactures the chips that Apple designs. Intel lost out because, surprisingly, it is incapable of doing what TSMC can. 5nm process.

BTW, TSMC founder Morris Chang is no less. He retired from Texas Instruments in 1983 as VP for TI's worldwide semiconductor business. Taiwan invited him to become chairman and president of the Industrial Technology Research Institute. Chang founded TSMC in 1987 (aged 56) in Taiwan. And ran that till 2018 (aged 87). He was up on his toes well into his 80s.